Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop,

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important

A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evol