For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billbo

A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thin

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The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't