This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accep

Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving fie

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la

This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyzes the differences and similarities betw