Related Books

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Language: en
Pages: 225
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2009-10-30 - Publisher: McGraw Hill Professional

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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a b
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Language: en
Pages: 224
Authors: Steve Rivkin
Categories: Business & Economics
Type: BOOK - Published: 2009-10-30 - Publisher: McGraw-Hill Education

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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a
Repositioning
Language: en
Pages: 8
Authors:
Categories:
Type: BOOK - Published: 2010 - Publisher:

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Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Jack Trout on Strategy
Language: en
Pages: 177
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2004-03-18 - Publisher: McGraw Hill Professional

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