Reputation Management

Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2006-11-06 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions.