Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolingui

Scientific Essay from the year 2014 in the subject Politics - International Politics - Topic: International relations, grade: 90.00, , language: English, abstra

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and

A review of the literature shows that there is much room for growth on nation brand research. For example, contemporary empirical research on national character