Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspect

Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspect

Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences an

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies o

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders