Retail Management: International Edition
| Author | : Barry R Berman |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 620 |
| Release | : 2013-11-06 |
| ISBN-10 | : 9780273775652 |
| ISBN-13 | : 0273775650 |
| Rating | : 4/5 (650 Downloads) |
Book Synopsis Retail Management: International Edition by : Barry R Berman
Download or read book Retail Management: International Edition written by Barry R Berman and published by Pearson Higher Ed. This book was released on 2013-11-06 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
