This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision ma

Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book p

The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the s

For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-inte