Revitalizing the Pharmaceutical Business
| Author | : R. B. Smarta |
| Publisher | : SAGE Publications Pvt. Limited |
| Total Pages | : 304 |
| Release | : 1999-12-08 |
| ISBN-10 | : UOM:39015052773085 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Download or read book Revitalizing the Pharmaceutical Business written by R. B. Smarta and published by SAGE Publications Pvt. Limited. This book was released on 1999-12-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this path-breaking book, Dr R B Smarta explores new and innovative marketing responses to the changing realities in order to inject new life into pharmaceutical organizations. The book discusses how pharmaceutical companies can acquire, develop and nurture their marketing assets. Dr Smarta emphasizes the need to be creative in communicating to one`s customers. He suggests some new unconventional sales promotion avenues while emphasizing the need to reach customers through well-defined distribution channels.
