In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decad

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decr

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of

Football is undoubtedly the sport with the largest following in the world, attracting billions of fans across the globe. These fans play an integral part in det