By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flex

"This book presents research on the most recent technological developments in all fields of knowledge or disciplines of computer games development, including pl

In the business world, "gamification", the use of game thinking and mechanics in non game contexts, is not just about badges, leaderboards, and avatars. Gamific

Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. Fr

With the continued application of gaming for training and education, which has seen exponential growth over the past two decades, this book offers an insightful