Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understandi

Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem

"This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-comm

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sec

This is a timely and important contribution on innovation processes within the public sector. Departing from the myth of private equal to entrepreneurial, publi