The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all n

Manufacturing-led development has provided the traditional model for creating jobs and prosperity. But in the past three decades the conventional pattern of str

A significant and innovative feature of this textbook is its detailed insights into the use of costing methodology for practical implications. It will serve to

​ Service firms have high overhead costs which are difficult to assign to individual services. To bring transparency to their value chain, they need costing a

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can