In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gai

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong

SMART Marketing By: Larry Biederman When Larry Biederman joined Merrill Lynch in the 1960s he tried the standard sales tactics – and, like half of all financi

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. Thi

Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Mar