This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will

This book provides a business-oriented analysis of the United Nations (UN) Sustainable Development Goals (SDG). In order to assess their impact on businesses an

The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a mo

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship