The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding cu

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi