Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously

The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including

"When it comes to leaders in the social media pedagogy space, Matt Kushin is a pioneer. Not only is Matt an exceptional researcher, but a leading voice in the f

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and imple