Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficie

A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the S

"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer