To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and v

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within bus

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So