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* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it
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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product
Founding Sales
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Competing on Value
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Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospe