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Language: en
Pages: 386
Authors: Kevin Freiberg
Categories: Business & Economics
Type: BOOK - Published: 1998-02-17 - Publisher: Crown Currency

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Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical compan
The Southwest Airlines Way
Language: en
Pages: 338
Authors: Jody Hoffer Gittell
Categories: Business & Economics
Type: BOOK - Published: 2003-01-09 - Publisher: McGraw Hill Professional

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"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." --Gerard Arpey, CEO, American Airlines
Southwest Passage
Language: en
Pages: 0
Authors: Lamar Muse
Categories: Airlines
Type: BOOK - Published: 2002 - Publisher:

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When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn't last more than ninety days. Some thirty-two year
Air Travel Consumer Report
Language: en
Pages: 732
Authors:
Categories: Air travel
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Lead with LUV
Language: en
Pages: 173
Authors: Kenneth H. Blanchard
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: FT Press

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Colleen Barrett began her career as an executive secretary, yet Southwest Airlines' founder chose her to succeed him as president. When asked why, he said, "Bec