In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to �

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv

For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those w

The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, includ