"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive