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Type: BOOK - Published: 2015-04-14 - Publisher: Simon and Schuster
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands
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Type: BOOK - Published: 2012-11-28 - Publisher: John Wiley & Sons
ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been kn
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Type: BOOK - Published: 2023-11-06 - Publisher: Taylor & Francis
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing
Language: en
Pages: 1726
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Language: en
Pages: 166
Pages: 166
Type: BOOK - Published: 2016-09-29 - Publisher: Springer
This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and