Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, ex

The book focuses on problem solving for practitioners and model building for academicians under multivariate situations. This book helps readers in understandin

This book brings together expert researchers engaged in Monte-Carlo simulation-based statistical modeling, offering them a forum to present and discuss recent i

Applied Statistical Modeling and Data Analytics: A Practical Guide for the Petroleum Geosciences provides a practical guide to many of the classical and modern

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future f