Storytelling
| Author | : Klaus Fog |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 246 |
| Release | : 2004-12-06 |
| ISBN-10 | : 3540235019 |
| ISBN-13 | : 9783540235019 |
| Rating | : 4/5 (019 Downloads) |
Book Synopsis Storytelling by : Klaus Fog
Download or read book Storytelling written by Klaus Fog and published by Springer Science & Business Media. This book was released on 2004-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
