Related Books

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
Language: en
Pages: 331
Authors: Khosrow-Pour, Mehdi
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

DOWNLOAD EBOOK

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about b
Successful Technological Integration for Competitive Advantage in Retail Settings
Language: en
Pages: 429
Authors: Pantano, Eleonora
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

DOWNLOAD EBOOK

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances pus
Handbook of Research on Technology Applications for Effective Customer Engagement
Language: en
Pages: 420
Authors: Mohd Suki, Norazah
Categories: Business & Economics
Type: BOOK - Published: 2020-09-04 - Publisher: IGI Global

DOWNLOAD EBOOK

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries
Regulation and Structure in Economic Virtualization: Emerging Research and Opportunities
Language: en
Pages: 250
Authors: Ushakov, Denis
Categories: Business & Economics
Type: BOOK - Published: 2018-01-19 - Publisher: IGI Global

DOWNLOAD EBOOK

Since the popularization of Internet access and use, businesses have moved to create and include electronic markets to reach a larger customer base. These elect
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Language: en
Pages: 407
Authors: Suki, Norazah Mohd
Categories: Business & Economics
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers a