Strategic Market Management

Author	: David A. Aaker
Publisher	: John Wiley & Sons
Total Pages	: 369
Release	: 2010
ISBN-10	: 9780470689752
ISBN-13	: 0470689757
Rating	: 4/5 (757 Downloads)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

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