Strategic Marketing

Strategic Marketing
Author :
Publisher : Oxford University Press, USA
Total Pages : 595
Release :
ISBN-10 : 9780199684090
ISBN-13 : 019968409X
Rating : 4/5 (09X Downloads)
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Book Synopsis Strategic Marketing by : Douglas C. West

Download or read book Strategic Marketing written by Douglas C. West and published by Oxford University Press, USA. This book was released on 2015 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.


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