Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within

Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencin

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As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special intere