The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn