The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities,

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi

This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation

Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities,