Strategies in Emerging Markets
| Author | : Michael W. Hansen |
| Publisher | : Copenhagen Business School Press DK |
| Total Pages | : 190 |
| Release | : 2010 |
| ISBN-10 | : 8763002361 |
| ISBN-13 | : 9788763002363 |
| Rating | : 4/5 (363 Downloads) |
Book Synopsis Strategies in Emerging Markets by : Michael W. Hansen
Download or read book Strategies in Emerging Markets written by Michael W. Hansen and published by Copenhagen Business School Press DK. This book was released on 2010 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
