The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marke

The Internet has changed dramatically over the past two years. The battle over whether the Net should be used for marketing products and services is essentially

When the authors advertised their legal services on the Internet, they discovered the ultimate marketing tool. How else can an advertiser reach an audience of 3

A History of the Internet and the Digital Future tells the story of the development of the Internet from the 1950s to the present and examines how the balance o

From Hank Williams to hip hop, Aunt Jemima to the Energizer Bunny, scrap-booking to NASCAR racing, this volume--edited by a pioneer in the field-invites readers