The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity". This complete summary of th

A funny and moving memoir from the actor who played Kevin Costner's father for five minutes at the end of the movie Field of Dreams.

The novel that inspired Field of Dreams: “A lyrical, seductive, and altogether winning concoction.” —The New York Times Book Review One of Sports Illustra

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if yo

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Compani