Please note: This is a companion version & not the original book. Sample Book Insights: #1 If you want to market luxury, you have to understand what luxury is.

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management