The summary of Wired for Story – The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence presented here include a short review

In Don't Be Such a Scientist, Randy Olson shares lessons of his transformation from tenured professor to Hollywood filmmaker, challenging the science world to t

The summary of Wired to Care – How Companies Prosper When They Create Widespread Empathy presented here include a short review of the book at the start follow

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a s

New York Times bestseller • Winner of the Los Angeles Times Book Prize • One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to