This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoptio

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of f

Drawing on the unique perspective of a standout team of authors, this book explores the science behind resilience and explains how you can develop this vital tr

Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today’s f

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, t