The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma

Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizatio

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship