Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and prom

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tou