This is a textbook supplement to be used in the instruction of creativity to marketing and business students at the college level.

A global citizen is an individual who believes in a public responsibility for their local community to grow and interconnect amongst the world’s diverse peopl

The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combine

Making Stone Soup is a colorful and entertaining how-to guide for jumpstarting innovation teams. In the classic children's story, Stone Soup, three hungry stran