This book outlines how the Canadian Marconi Company succeeded in a high-technology export market in competition with some of the largest companies and achieved

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TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, transl

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and t

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can