By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background)

Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent co

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specific

The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product