The author's thesis is that Western civilization's thought patterns emerged because of its phonetic alphabet.

This groundbreaking book proposes that the rise of alphabetic literacy reconfigured the human brain and brought about profound changes in history, religion, and

The alphabet is the message. With these special effects and topical alphabets, you can advertise or identify a product or service in lettering that reinforces y

This second edition includes 37 new pages in a new Foreword and Afterword where Logan reports on a number of new developments in his research into the origin an

This book is a consequence of the suggestion that a major key to ward understanding cognition in any advanced culture is to be found in the relationships betwee