The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides g

This book is the first full-length monograph to focus on Punchdrunk, the internationally-renowned theatre company known for its pioneering approach to immersive

In this innovative book, Julian Hanich explores the subjectively lived experience of watching films together, to discover a fuller understanding of cinema as an

Audiences are not what they used to be. Munching crisps or snapping selfies, chatting loudly or charging phones onstage – bad behaviour in theatre is apparent

This collection explores the processes and experiences of attending live music events from the initial decision to attend through to audience responses and memo