Consumer Psychology in Behavioral Perspective
| Author | : Gordon Foxall |
| Publisher | : Beard Books |
| Total Pages | : 246 |
| Release | : 2004-12 |
| ISBN-10 | : 9781587982408 |
| ISBN-13 | : 1587982404 |
| Rating | : 4/5 (404 Downloads) |
Book Synopsis Consumer Psychology in Behavioral Perspective by : Gordon Foxall
Download or read book Consumer Psychology in Behavioral Perspective written by Gordon Foxall and published by Beard Books. This book was released on 2004-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
