Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structu

Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structu

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real

The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinki

The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly inf