Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you

To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises and values that make up your organization’

In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explai

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have t

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communic