Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it

This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and

The use of unfair trading practices constitutes a breach of the law against unfair competition. The principle of freedom of competition is vital to any market.

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vit